Committees: 2015-2016

Standing (July 2015-June 2016)

 

Transcript Review (3-5 members)

  • Liz Beere: Carroll County Community College Library
  • Melissa Van Schaick:  Frederick County Public Library
  • Lisa Hartman:  Lewis Ort Library, Frostburg State University
  • Becca Starr:  Admin and Chair

Goals:

  • Review chat transcripts and identify those demonstrating excellent chat behaviors and practices.
  • Showcase exemplary examples of service among all providers - including those without a customer evaluation – and share them with the AskUsNow! community.

 

Social Media (6 members)

  • Tracy Miller, Harford County Public Library
  • Dale Pastor, Montgomery County Public Library
  • James Neal, Prince George's County Memorial Library
  • Joyce Garczynski, Towson University
  • Megan Kellner, AskUsNow! Volunteer
  • Becca Starr, Admin and Co-Chair
  • Paul Chasen, Admin and Co-Chair

Goals:

  • Create daily content and sporadic campaigns for AskUsNow!’s Facebook and Twitter accounts.
  • Review social media analytics and revise content based on identified trends.
  • Research and recommend additional (or replacement) social media platforms to reach our target audience.

 

 

Ad-Hoc (April 2015-September 2015)

 

Online Marketing Advisory Group

  • Ellen Ruoff (on behalf of marketing and communications staff):  Calvert Library
  • Robin Jacobsen:  PGCMLS
  • Roswell Encina, Deb Taylor, and Nyilah Covington:  Enoch Pratt Free Library
  • Montgomery College Libraries TBD
  • Paul-Admin and Chair

Goals:

  • Advise AskUsNow! on how to develop and implement statewide, online awareness of AskUsNow! using the following online marketing tools:
    • Social Media
    • Blogs
    • E-Newsletters
    • Infographics
  • Advise on how the statewide online marketing efforts can be adapted and implemented for partner library use.
  • Update on 6/22/15:  the format of this group will continue to be advisory with one-on-one meetings to fine-tune the statewide marketing efforts.  The list of libraries and staff that contribute to this group will continue to grow.

 

Brand Language (4 members):  http://askusnow.info/staff/marketing/brandlanguage

  • Erika Harris, Community College of Baltimore County
  • Susan Pluhar, Enoch Pratt Free Library & State Library Resource Center
  • Catherine McGuire, Maryland State Law Library
  • Paul-Admin and Chair

Goals:

  • Create a recommended list of 3-5 phrases (i.e. brand language) that consistently matches the purpose of AskUsNow!.
  • Post the recommended list on the Inner Harbor and Listserv.
  • Implement the use of the phrases at the AskUsNow! partner libraries.