AskUsNow! Marketing Plan: 2017-2018
Marketing Goals: Increase awareness to AskUsNow! to an inclusive, Maryland community.
- Enhance the online visibility of AskUsNow!, enabling Maryland libraries to connect library customers at their point of need to AskUsNow!.
- Implement enhanced chat access points on library websites.
- Collaborate with libraries that do not have Qwidgets on their websites, or need help redeveloping the Qwidgets.
- Hagerstown Community College Library's Homepage (August)
- Montgomery College Libraries' LibFAQs (September)
- Calvert Library's homepage (October)
- Collaborate with libraries that do not have Qwidgets on their websites, or need help redeveloping the Qwidgets.
- Expand the reach of AskUsNow! on library social media websites.
- Campaigns; new, pre-made social media posts, and connecting with new accounts.
- Favorite Summer Reads campaign (July)
- Scary Reads campaign (October)
- Continued connecting with school librarians on Twitter (Ongoing)
- Refocusing social media efforts on Twitter only (December)
- Campaigns; new, pre-made social media posts, and connecting with new accounts.
- Present information about AskUsNow! and virtual reference services to general or targeted audiences.
- QuestionPoint "Essential tips for successful reference chats" presentation with AskMN and Frostburg State University (July)
- Create a statewide, public program or presentation on AskUsNow! that targets a public or general audience.
- Marketing blurb (July)
- PowerPoint rough draft (November)
- LATI Google Hangouts (September, January, and February)
- QuestionPoint Reference Story (September)
- UMD iSchool Guest Lecture (October, February, March, and April)
- Radio Interview on WJZ/WLIF/WMMX (December)
- Moderating a RUSA's Emerging Technologies Section (ETS), Virtual Reference e-Forum (January)
- Maryland Day (April)
- MLA & DLA Joint Conference (May)
- Implement enhanced chat access points on library websites.
- Increase the awareness of AskUsNow! to Maryland school libraries; and educators, institutions, and groups who support them.
- Implement enhanced chat access points on school library, institutional, and educational websites.
- Disseminate Qwidget codes alongside of marketing materials
- Baltimore City (August)
- Calvert (August)
- Carroll (August)
- Charles (August)
- Dorchester (November)
- Queen Anne's (November)
- Washington (November)
- Frederick (March)
- Disseminate Qwidget codes alongside of marketing materials
- Expand the reach of AskUsNow! on school, institutional, and educational group social media websites.
- Campaign and new, pre-made social media posts
- Favorite Summer Reads campaign (July)
- Scary Reads campaign (October)
- Continued connecting with school librarians on Twitter (Ongoing)
- Refocusing social media efforts on Twitter only (December)
- Campaign and new, pre-made social media posts
- Present information about AskUsNow! and virtual reference services to schools and institutions.
- Professional Development Days and NHD Coordinators
- Baltimore City Public Schools (August)
- Carroll County Public Schools (August)
- NHD Coordinators (August)
- Frederick County Public Schools (February/March)
- UMD iSchool Guest Lectures (October, February, March, and April)
- Maryland Day (April)
- MLA & DLA Joint Conference (May)
- Professional Development Days and NHD Coordinators
- Implement enhanced chat access points on school library, institutional, and educational websites.