Brand Language Committee

Duration:  July-October 2015

Minutes and Proposal:

July 2015:  http://askusnow.info/staff/committees/brandlanguage/july2015minutes

August 2015:  http://askusnow.info/staff/committees/brandlanguage/august2015minutes

October 2015:  The committee met to develop a Brand Language Proposal.

Proposal:  http://askusnow.info/staff/committees/brandlanguage/proposal

 

Members: 

  • Erika Harris, Community College of Baltimore County
  • Susan Pluhar, Enoch Pratt Free Library & State Library Resource Center
  • Catherine McGuire, Maryland State Law Library

Purpose of Maryland AskUsNow!:  AskUsNow! is the statewide interactive information service available 24 hours a day, 7 days a week that uses the expertise of librarians to provide answers to questions, research guidance, and help navigating the internet. AskUsNow! is a cooperative service of Maryland libraries and available for any resident or student of Maryland.

Goals:

  • Create a recommended list of 3-5 phrases (i.e. brand language) that consistently matches the purpose of AskUsNow!.
  • Post the recommended list on the Inner Harbor and Listserv.
  • Implement the use of the phrases at the AskUsNow! partner libraries.

List

  1. Need Help?  Chat Live with a Librarian!  Just type your message below.
  2. Live Chat Help Now!
  3. Need Help? 
    1. Email Us
    2. Call ###-###-####
    3. Chat with a Librarian!
  4. If you have questions, we have answers. <<Maryland AskUsNow!>> is a 24-hour service offered to our library patrons where you can get LIVE help from a librarian who can sort through the massive amounts of information available to give you a quick and correct answer! Give it a try!
  5. Get Answers!
  6. Chat with a Librarian
  7. Chat Available
  8. Featured Librarian:  Ask-a-Librarian
  9. Ask questions and get help in finding information
  10. Chat with a Librarian:  AskUsNow!
  11. Free advice on books to borrow:  Chat Online Now:  Ask A Librarian
  12. Chat 24/7 with a Live Librarian
  13. Get help from a librarian 24/7
  14. Get help from a librarian - any time! PLEASE NOTE: You may be chatting with a librarian from another county or state who can't access your personal library account.
  15. Want to chat with a librarian?  Type in your question and click Send.
  16. Get answers from a person, not a machine.

How do we get this list narrowed down to 5 choices?  Are there choices not on this list that should be there?

 

AttachmentSize
Minutes_July2015_AUN_BrandLanguageComm.docx35.39 KB
Minutes_August2015_AUN_BrandLanguageComm.docx16.12 KB
Proposal_BrandLanguage_AUN.docx16.7 KB