Brand Language Committee

Duration:  July-October 2015

Minutes and Proposal:

July 2015:  http://askusnow.info/staff/committees/brandlanguage/july2015minutes

August 2015:  http://askusnow.info/staff/committees/brandlanguage/august2015minutes

October 2015:  The committee met to develop a Brand Language Proposal.

Proposal:  http://askusnow.info/staff/committees/brandlanguage/proposal

Members: 

• Erika Harris, Community College of Baltimore County
• Susan Pluhar, Enoch Pratt Free Library & State Library Resource Center
• Catherine McGuire, Maryland State Law Library

Purpose of Maryland AskUsNow!:  AskUsNow! is the statewide interactive information service available 24 hours a day, 7 days a week that uses the expertise of librarians to provide answers to questions, research guidance, and help navigating the internet. AskUsNow! is a cooperative service of Maryland libraries and available for any resident or student of Maryland.

Goals:

• Create a recommended list of 3-5 phrases (i.e. brand language) that consistently matches the purpose of AskUsNow!.
• Post the recommended list on the Inner Harbor and Listserv.
• Implement the use of the phrases at the AskUsNow! partner libraries.

List

1. Need Help?  Chat Live with a Librarian!  Just type your message below.
2. Live Chat Help Now!
3. Need Help? 
   1. Email Us
   2. Call ###-###-####
   3. Chat with a Librarian!
4. If you have questions, we have answers. <<Maryland AskUsNow!>> is a 24-hour service offered to our library patrons where you can get LIVE help from a librarian who can sort through the massive amounts of information available to give you a quick and correct answer! Give it a try!
5. Get Answers!
6. Chat with a Librarian
7. Chat Available
8. Featured Librarian:  Ask-a-Librarian
9. Ask questions and get help in finding information
10. Chat with a Librarian:  AskUsNow!
11. Free advice on books to borrow:  Chat Online Now:  Ask A Librarian
12. Chat 24/7 with a Live Librarian
13. Get help from a librarian 24/7
14. Get help from a librarian - any time! PLEASE NOTE: You may be chatting with a librarian from another county or state who can't access your personal library account.
15. Want to chat with a librarian?  Type in your question and click Send.
16. Get answers from a person, not a machine.

How do we get this list narrowed down to 5 choices?  Are there choices not on this list that should be there?