Brand Language Committee

Duration:  July-October 2015

Minutes and Proposal:

July 2015:

August 2015:

October 2015:  The committee met to develop a Brand Language Proposal.




  • Erika Harris, Community College of Baltimore County
  • Susan Pluhar, Enoch Pratt Free Library & State Library Resource Center
  • Catherine McGuire, Maryland State Law Library

Purpose of Maryland AskUsNow!:  AskUsNow! is the statewide interactive information service available 24 hours a day, 7 days a week that uses the expertise of librarians to provide answers to questions, research guidance, and help navigating the internet. AskUsNow! is a cooperative service of Maryland libraries and available for any resident or student of Maryland.


  • Create a recommended list of 3-5 phrases (i.e. brand language) that consistently matches the purpose of AskUsNow!.
  • Post the recommended list on the Inner Harbor and Listserv.
  • Implement the use of the phrases at the AskUsNow! partner libraries.


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How do we get this list narrowed down to 5 choices?  Are there choices not on this list that should be there?


Minutes_July2015_AUN_BrandLanguageComm.docx35.39 KB
Minutes_August2015_AUN_BrandLanguageComm.docx16.12 KB
Proposal_BrandLanguage_AUN.docx16.7 KB