Marketing Trends to Watch

Library Journal's Bubble Room blogger identifies 13 cultural shifts that libraries can turn into opportunities to reach patrons:

  1. Twitter
  2. Value. Value. Value.
  3. Online Reputation Management
  4. Video Marketing
  5. Value-Added Content
  6. Mobile Marketing
  7. The Art of Being Real
  8. A Deeper Shade of Green
  9. Death of Email
  10. Micromarketing
  11. Value of Design
  12. Speed
  13. Emotional Connection

The article also includes 7 Steps To Make Your Marketing Stronger.