Social Media: FY2016

Social Media Committee (7 members):  http://askusnow.info/staff/committees/socialmedia

  • Tracy Miller, Harford County Public Library (through December 2016)
  • Dale Pastor, Montgomery County Public Library (through December 2016)
  • James Neal, Prince George's County Memorial Library (through October 2016)
  • Joyce Garczynski, Towson University (through December 2016)
  • Megan Kellner, AskUsNow! Volunteer (through June 2016)
  • Becca Starr, Admin and Co-Chair
  • Paul Chasen, Admin and Co-Chair

FY 2016 Goals

  • Consistently develop content for AskUsNow!'s social media outlets that increases reach and engagement from our target audiences.
  • Craft pre-made social media posts for partner libraries that promote AskUsNow! to communities.
  • Launch an AskUsNow! Instagram account. 

Pre-Made Social Media Posts:  http://askusnow.info/staff/marketing/socialmediaposts

Outcomes:

  • Facebook 
    • Total Posts:  347 
    • Average Reach: 75 users/post
  • Twitter 
    • Total Posts:  894 
    • Average Reach: 99 users/tweet
  • Six Facebook Posts/Week
  • Eighteen Tweets/Week
  • Pre-made social media posts created and used by 15% of the full partner libraries; 20% full partner libraries retweeted or shared posts/tweets

 

Monthly Updates

June 2016

  • Facebook 
    • Total Posts: 28
    • Average Reach: 186 users/post
  • Twitter 
    • Total Tweets: 77
    • Average Reach: 103 users/post
  • Instagram 
    • Total Posts:  13
    • 8 Users Engaged
  • Posting Strategies
    • Popular posts/tweets were about homework help and promoting NOAA’s Ask-A-Librarian service.

May 2016

  • Facebook 
    • Total Posts: 26
    • Average Reach: 146 users/post
  • Twitter 
    • Total Tweets: 93
    • Average Reach: 137 users/post
  • Instagram 
    • Total Posts:  13
    • 7 Users Engaged
  • Posting Strategies
    • Twitter saw a large increase in engagement, with our average post reach doubling from April. Our most popular tweets mentioned current events and homework help/research services.
    • We have also received key retweets from other large Twitter accounts, such as Calvert Library, boosting our visibility.

April 2016

  • Facebook
    • Total Posts: 30
    • Average Reach: 116 users/post
  • Twitter 
    • Total Tweets: 81
    • Average Reach: 95 users/post
  • Instagram 
    • Total Posts: 13 
    • 12 Users Engaged
  • Posting Strategies
    • Popular posts/tweets were about the Maryland primary election and genealogy.
    • Link clicks for askusnow.info in Twitter posts increased.

March 2016

  • Facebook 
    • Total Posts: 28
    • Average Reach: 115 users/post
  • Twitter
    • ​Total Tweets: 88
    • Average Reach: 77 users/post
  • Instagram
    • Total Posts: 13
    • 19 Users Engaged
  • Post Strategies
    • More Facebook likes and shares doubled our engagement from last month. The current posting strategy - pairing a current event post with a royalty-free photo – will be in place to monitor the engagement levels.
    • Link clicks for askusnow.info in Twitter posts remained steady at nine clicks. 

February 2016

  • Facebook
    • Total Posts: 24
    • Average Reach: 67 users/post
  • Twitter
    • Total Tweets: 84
    • Average Reach: 95 users/Tweet 
  • Instagram
    • Total Posts: 13 
    • 13 Users Engaged
  • Post Strategies
    • Developed a week-long campaign to celebrate Engineers Week (2/21-2/27), highlighting how AskUsNow! provides career resources and STEM support. 
    • Link clicks for askusnow.info in Twitter posts remained steady, with nine clicks total. Twitter users are compelled to view our website based on our social media content. 

January 2016

  • Facebook
    • Total Posts: 28
    • Average Reach: 68 users/post
  • Twitter
    • Total Tweets: 85
    • Average Reach: 100 users/Tweet 
  • Instagram
    • Total Posts: 12 
    • 7 Users Engaged
  • Post Strategies
    • AskUsNow! launched an "availability" campaign from 1/25-1/31.  The posts focused on how AskUsNow! can assist customers in finding affordable assistance (personal interest, business, and community resource-based) in their communities.  The most popular posts had to do with “no free money” resources and taking affordable college classes without enrolling at a college.  
    • The AskUsNow! Instagram account launched on 1/4/16.  The charges of Instagram are to post photos 3 times/week that focus on different areas of research, connect with statewide Instagram and MD library accounts, and find out which photos receive more of a reach than others.

December 2015

  • Facebook
    • Total Posts: 30 
    • Average Reach: 31 users/post
  • Twitter
    • Total Tweets: 86
    • Average Reach: 118 users/Tweet 
  • Post Strategies
    • AskUsNow!'s recent guest blog posts at the Maryland Humanities Council and Maryland Nonprofits increased our total mentions by other social media accounts.  Partner libraries utilized our ready-made social media posts during holiday closings, also increasing our mentions and reach.
    • AskUsNow! began strategically linking to applicable SLRC resources - along with the link to askusnow.info - to cross-promote relevant information sources.

November 2015

  • Facebook
    • Total Posts: 25
    • Average Reach: 15 users/post
  • Twitter
    • Total Tweets: 79
    • Average Reach: 193 users/Tweet (200% increase)
  • Post Strategies
    • AskUsNow! increased the number of posts that highlight our special partners -- such as NOAA, Maryland State Law Library, and Library for the Blind and Physically Handicapped -- including the link to their mobile AskUsNow! page.
    • AskUsNow! developed a targeted social media plan during Maryland STEM Fest, combining #mdstem with posts about STEM-related topics and prior chat assistance on STEM topics. This effort resulted in various retweets by Maryland Public Schools, Maryland STEM Fest, and other educators.

October 2015

  • Facebook
    • Total Posts:  23
    • Average Reach: 17 users/post
  • Twitter 
    • Total Tweets:  70
    • Average Reach:  82 users/Tweet
  • Post strategies
    • Had a tremendous increase in Twitter engagement:  the tweets that received the most engagement started with "Did you know..." "Looking for..." or "Need..." and included 1) help with homework and 2) Edgar Allan Poe.
    • Promoting and cross-promoting "statewide library and nonprofit services."

September 2015

  • Facebook
    • Total Posts:  35
    • Average Reach: 63 users/post
  • Twitter
    • Total Tweets:  31
    • Average Reach:  27 users/Tweet
  • Post strategies
    • Launched a two-week campaign to welcome back students to school. School districts and relevant school groups - such as the Maryland Homeschool Association - were tagged on Facebook and Twitter with a short message reminding students that AskUsNow! can assist them with their school projects.
    • Create "Pre-Made Posts for Social Media Use:"  http://askusnow.info/staff/marketing/socialmediaposts

August 2015

  • The Social Media Committee began posting ideas and inspiration on a Padlet wall.
  • Facebook
    • ​Total Posts: 31
    • Average Reach: 41 users/post
  • Twitter
    • Total Tweets: 31
    • Average Reach: 69 users/Tweet
  • Post strategies
    • Began #tbt campaign to highlight questions from years prior (2006 to approximately 2013) that are quirky, showcase obsolete technology, or have a fun, trivia-like answer. Some posts include a question posted in the early afternoon and its answer posted later that evening. These posts have generated interest and interaction by users.
    • Used meme posts strategically to include a photo and brief statement promoting AskUsNow!. 

July 2015

  •  The AskUsNow! Social Media Committee met online to discuss committee expectations and strategies to engage our audience.
  • Facebook
    • ​Total Posts: 39
    • Average Reach: 35 users/post
  • Twitter
    • ​Total Tweets: 39
    • Average Reach: 97 users/Tweet