marketing

AskUsNow! Marketing Plan: 2017-2018

Marketing Goals:  Market AskUsNow! to an inclusive, Maryland community.

AskUsNow! Toolkit and Lesson Plan for K-12/Homeschool and College/University Educators and Students

For the 2017-2018 school year, we have 1) updated the AskUsNow! toolkits, and 2) created an AskUsNow! Lesson Plan.  

 

Toolkit

The toolkit helps educators introduce their students to AskUsNow! and prepare students to access and use the service effectively for their research projects at any hour of the day.

The toolkit is six pages and includes information about:

Social Media Statistics and Updates

In January 2015, Maryland AskUsNow! began a targeted effort to boost its visibility on social media. Since the refresh began, AskUsNow! has boasted a steady increase in social media engagement.

New AskUsNow! Logo

Need a copy of the new AskUsNow! logo for your website?  Or to place on printed marketing materials?  Please use on of ours, available in color and black & white.

 

AskUsNow! Marketing Plan: 2016-2017

Marketing Goal:  Market AskUsNow! to an inclusive, Maryland community.

Action Step:  Broaden the reach of AskUsNow! to Maryland residents and students on all levels at the moment of need.

Strategies:

New Student Assignment Toolkit Draft

During the December 2015 Liaison Meeting, we discussed changes in the class visit toolkit's, reworded as "student assignment toolkit," size and structure. We're pleased to share our first draft. We hope these changes will further assist you in marketing AskUsNow! during your school visits. 

Please contact Paul and Becca with any feedback by no later than Monday, 2/29/16.  This is a rough draft: the finished product will include pleasing graphics and additional contact information.

How Do I Chat with an Online Librarian about My National History Day Project on Maryland AskUsNow!?

Please share and use for your local marketing purposes.

Thank you to the Maryland Humanities Council for the opportunity to guest blog!

Published on 12/23/15 at http://www.mdhc.org/blog/?p=1903#.VnqyM30va--

 

by Paul Chasen, Statewide Coordinator of Maryland AskUsNow! (AskUsNow!)

http://askusnow.info

WYPR Podcast: 24/7 Library: Maryland AskUsNow!

Originally published on 1/22/15

Please share and use for your local marketing purposes.

http://wypr.org/post/247-library-marylandaskusnow

Got Research? 24/7 Chat at Maryland AskUsNow!

Please share use for your local marketing purposes.

Thank you to Maryland Nonprofits for the opportunity to guest blog!

Originally posted on 12/7/15 at http://marylandnonprofits.org/Articles/tabid/1110/ID/517/categoryId/2/Got-Research-247-Chat-at-Maryland-AskUsNow.aspx

Pre-Made Posts for Social Media - Use These Today!

Social Media Committee:  http://askusnow.info/staff/committees/socialmedia

Updated January 2017

Thank you for your interest in promoting our chat service through your library’s social media channels.

Pair these posts with a link to your library’s AskUsNow! chat form link, or to a page on your website that has your chat form or qwidget (like an Ask-a-Librarian page).

Some other tips:

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