marketing

How to Have a Class Visit - The Toolkit

The “How to Have a Class Visit” Toolkit is ready for distribution!

AACPL's AUN promotion & Nook contest– January 2012

Anne Arundel County Public Library launched an AskUsNow (AUN) promotion for 1 week in January.

Here’s how it worked

Circulation & info staff were asked to mention a Nook contest in which patrons try out AUN by asking a question or just mentioning the contest and saying the staff member’s name who told them about the contest. Both the patron and the staff member would be entered into a contest to win a Nook. Emphasis was on patron and staff interaction.

Exciting Opportunity to Showcase AskUsNow! at Maryland Day in April!

Calling all Maryland AskUsNow! Providers and Supporters!

a note on usage trends and a plan

We've seen a drop in usage but we've got a plan to raise it. Click on "read more" for the full story.

300,000th Question Celebration Toolkit

This summer, Maryland AskUsNow! reaches a new milestone with the 300,000th question answered! This toolkit will provide you with some of the materials you might need to celebrate your own library's participation in this statewide service.

If you'd like specific usage data for your own institution, contact the liaison for your institution or Julie.

Taking a look at our social media efforts

 twitter logo facebook logo myspace logo delicious logo flickr logo

The "every organization should have a Facebook page" insanity has died down a little but the assumption of need still exists.

For AskUsNow!, we've had an FB page for years now without any real strategy to how we'd use it and how we'd know when we were successful. We had a couple people taking care of our Myspace (MS) and FB spaces over the years but currently, we... well, I...  focus our social media energies into Twitter, which posts to MySpace, and should also post to Facebook automatically (though we've noticed some issues with that).

On Twitter we post customer questions, comments, stats, and our delicious resources tags once we've created a new one.

But now, especially in the light of our lack of a real marketing budget, i'm looking into specific, do-able things we can do with our social media that makes a big impact and takes next to no time investment for either me, and/or whoever will be doing it.

We're celebrating 300,000 questions this summer!

Just a few months ago we celebrated our seventh year of service to the Maryland community and this summer we'll be celebrating our three hundred thousandth question!

We're gearing up to make sure that all partner libraries recieve a "celebration kit" with swag, posters, sample press releases, etc so that we can all celebrate our achievement together!

In addition to the "celebration kits", on July 15th at the North Point library of Baltimore County Public Library, we will be having a small press event to celebrate. BCPL Director Jim Fish and State Librarian Irene Padilla will be present to give remarks.

Stay tuned for details!

 

Best Practices in Virtual Reference: Making the Case for Virtual Reference

At ALA MidWinter, QuestionPoint had another program in their Best Practives in Virtual Reference series. This one on Making the Case for Virtual Reference. Panelists shared tips and best practices for communicating the value of virtual reference to stakeholders, whether they are grant funders or potential subscribing libraries.

The presenters were:

Marketing Ideas Checklist

Press/Media

AskUsNow! bookmark distribution

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